{"id":28911,"date":"2022-06-22T09:20:20","date_gmt":"2022-06-22T09:20:20","guid":{"rendered":"https:\/\/cosmewax.camsec.es\/?p=28911"},"modified":"2022-07-22T08:06:21","modified_gmt":"2022-07-22T08:06:21","slug":"generacion-z-industria-cosmetica","status":"publish","type":"post","link":"https:\/\/cosmewax.camsec.es\/es?p=28911","title":{"rendered":"La Generaci\u00f3n Z revoluciona la industria cosm\u00e9tica"},"content":{"rendered":"\t\t
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Con la industria cosm\u00e9tica en constante cambio y la Generaci\u00f3n Z en constante evoluci\u00f3n, nos preguntamos: \u00bfQu\u00e9 espera la Generaci\u00f3n Z de las marcas de belleza de hoy? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Seg\u00fan el informe Cosmetic Executive Women’s 2021, la Generaci\u00f3n Z es el grupo m\u00e1s fluido y diverso. Este grupo de consumidores desaf\u00eda constantemente los est\u00e1ndares de belleza tradicionales y valora la sostenibilidad y la transparencia de las marcas.<\/p>

Cosmewax ha analizado en la industria cosm\u00e9tica a esta generaci\u00f3n de consumidores nacidos a finales de los 90 y principios de los 2000. Descubre c\u00f3mo es la Generaci\u00f3n Z en la industria cosm\u00e9tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00bfC\u00d3MO ES LA GENERACI\u00d3N Z?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El 60% compran su primer producto antes de los 14 a\u00f1os.<\/p>

El 40% afirma que la inclusi\u00f3n y diversidad son decisivos para elegir una marca de belleza.<\/p>

El 80% de la Generaci\u00f3n Z piensa que las marcas deben contribuir a la preservaci\u00f3n del medio ambiente.<\/p>

El 44% de la ha basado su decisi\u00f3n de compra en la recomendaci\u00f3n de un influencer frente a un 26% de la poblaci\u00f3n general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOS 6 MANDAMIENTOS DE LA GENERACI\u00d3N Z<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  1. Marcas nuevas, bonitas y baratas<\/strong>. Apuestan por firmas nuevas, que triunfen en las redes sociales. Apenas han superado la mayor\u00eda de edad por lo que su presupuesto es limitado.<\/li><\/ol>
    1. Una de sus principales preocupaciones: acabar con los granitos<\/strong>.<\/li><\/ol>
      1. Instagram como fuente de inspiraci\u00f3n<\/strong>. La generaci\u00f3n Z naci\u00f3 con Internet y son los verdaderos nativos de las redes sociales.<\/li><\/ol>
        1. Hidratar es una prioridad<\/strong>. Los cambios hormonales hacen que la piel se reseque y sea hipersensible, a pesar de los granitos.<\/li><\/ol>
          1. El iluminador, su gran aliado<\/strong>. Se trata del cosm\u00e9tico fetiche de esta generaci\u00f3n. \u00bfSab\u00edas que el 17% de los productos nuevos para el cuidado de la piel reivindican el efecto \u201cglow\u201d o \u201cbright\u201d en su descripci\u00f3n?<\/li><\/ol>
            1. Si es natural, mejor<\/strong>. En la industria cosm\u00e9tica ha crecido con una verdadera conciencia sobre la importancia de lo natural y el rechazo a los elementos qu\u00edmicos.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              INGREDENTES COSM\u00c9TICOS QUE VAN CON LAS NECESIDADES DE SU PIEL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Ingredientes exfoliantes<\/strong> que eliminan las c\u00e9lulas muertas y mejoran la textura de la piel: PHA + AHA, \u00c1cido Salic\u00edlico, etc.<\/p>

              Ingredientes que reduzcan las imperfecciones<\/strong> de la piel: Niacinamida, Vitamina E o Hamamelis.<\/p>

              Ingredientes protectores<\/strong> de la piel: Prebi\u00f3ticos, Beta\u00edna, Aloe Vera.<\/p>

              Ingredientes que calmen<\/strong> las pieles acn\u00e9icas: Bisabolol, Cal\u00e9ndula o Camphor.<\/p>

              Ingredientes iluminadores<\/strong>: Vitamina C<\/a> o \u00c1cido Glic\u00f3lico.<\/p>

              Si desear recibir informaci\u00f3n sobre c\u00f3mo desarrollar tu gama<\/a> para la generaci\u00f3n z cont\u00e1ctanos en info@cosmewax.camsec.es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              Con la industria cosm\u00e9tica en constante cambio y la Generaci\u00f3n Z en constante evoluci\u00f3n, nos preguntamos: \u00bfQu\u00e9 espera la Generaci\u00f3n Z de las marcas de belleza de hoy? Seg\u00fan el informe Cosmetic Executive Women’s 2021, la Generaci\u00f3n Z es el grupo m\u00e1s fluido y diverso. Este grupo de consumidores desaf\u00eda constantemente los est\u00e1ndares de belleza tradicionales y valora la sostenibilidad…<\/p>\n","protected":false},"author":11,"featured_media":28914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[91,113],"tags":[616,539,537,614,615,618,617,598],"class_list":["post-28911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-sobre-el-sector","tag-belleza","tag-cosmetica","tag-cosmeticos-2","tag-generacion-z","tag-industria-cosmetica","tag-marcas-cosmeticas","tag-tendencias-cosmeticas","tag-tendencias-de-belleza"],"yoast_head":"\nLa Generaci\u00f3n Z revoluciona la industria cosm\u00e9tica - Cosmewax<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 espera la generaci\u00f3n z de la industria cosm\u00e9tica? 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It is an expert in the development and manufacturing of private label skincare and hair removal products for retailers and brands. We export over 95% of our production to over 50 countries on 5 continents. We offer a comprehensive and flexible customer-oriented service: assessment, definition, design, manufacturing, delivery and project monitoring. Our two GMP-certified skincare sites exemplify our turnkey cosmetics manufacturing capabilities. Our cosmetics factories are equipped with the most advanced infrastructure and technology to guarantee our customers the highest quality skin care and hair removal products. Accordingly, this enables us to manufacture and package the widest range of cosmetics to meet market demands and customer needs. As custom label cosmetics manufacturers, our goal is to ensure the final product lives up to expectations. We take into account your timing, target cost and quality specifications to come up with creative solutions. Do you need speed? We have a constantly evolving library of cosmetic formulas for orders that require agile deliveries. Do you want exclusive products? We provide you with all our capacity for innovation to develop products that revolutionize the market. We carry out the integral design, formula + packaging. 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