{"id":32923,"date":"2023-09-29T11:37:14","date_gmt":"2023-09-29T11:37:14","guid":{"rendered":"https:\/\/cosmewax.camsec.es\/?p=32923"},"modified":"2025-05-29T05:58:01","modified_gmt":"2025-05-29T05:58:01","slug":"claims-cosmeticos","status":"publish","type":"post","link":"https:\/\/cosmewax.camsec.es\/es?p=32923","title":{"rendered":"Claims cosm\u00e9ticos: Los m\u00e1s buscados en Estados Unidos"},"content":{"rendered":"\t\t
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En el mundo de la industria cosm\u00e9tica, resulta fundamental estar al tanto de los claims cosm\u00e9ticos preferidos por los consumidores. Reconocer las necesidades concretas de los consumidores permite mejorar la imagen y el prestigio de una marca.<\/p>

Conocer estos reclamos cosm\u00e9ticos o claims cosm\u00e9ticos, permite crear dise\u00f1os y etiquetas de productos m\u00e1s atractivos para los usuarios y elaborar planes de marketing centrados en estas necesidades m\u00e1s demandadas. Adem\u00e1s de atraer a los consumidores en la b\u00fasqueda de soluciones a necesidades espec\u00edficas del cuidado personal, nos convertiremos en su marca cosm\u00e9tica de referencia.<\/p>

Por esta raz\u00f3n, en Cosmewax realizamos un an\u00e1lisis peri\u00f3dico sobre los claims cosm\u00e9ticos m\u00e1s demandados por los consumidores, y lo compartimos con nuestros clientes para ayudarles a incrementar sus ventas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Principales claims cosm\u00e9ticos en US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En esta ocasi\u00f3n, presentamos la informaci\u00f3n obtenida acerca de los principales claims cosm\u00e9ticos identificados entre los consumidores de Estados Unidos, a trav\u00e9s de un estudio realizado en el \u00faltimo trimestre de 2023.<\/p>

Este estudio revela las siguientes necesidades como las m\u00e1s buscadas por los consumidores estadounidenses:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Acn\u00e9 y puntos negros<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El acn\u00e9 y los puntos negros destacan como los principales claims cosm\u00e9ticos detectados en el mercado estadounidense, con un volumen de b\u00fasquedas de aproximadamente 8 millones y 1 mill\u00f3n*1<\/sup>, respectivamente, en el \u00faltimo mes. Esto se atribuye en parte a los elevados niveles de estr\u00e9s, la mala alimentaci\u00f3n y la exposici\u00f3n a la contaminaci\u00f3n medioambiental.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Piel sensible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La piel sensible se ha convertido en una de las principales preocupaciones de los usuarios estadounidenses. Los altos niveles de radiaci\u00f3n solar, el estr\u00e9s y la contaminaci\u00f3n, han contribuido al aumento de la demanda de productos que protejan la piel sensible, lo que ha generado un aumento considerable de las b\u00fasquedas relacionadas con esta preocupaci\u00f3n. Tanto es as\u00ed que, en el mes de agosto, las b\u00fasquedas relacionadas con la piel sensible en Estados Unidos se acercaron a 1 mill\u00f3n*1<\/sup>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ARRUGAS y l\u00edneas de expresi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Las manchas en la piel y las l\u00edneas de expresi\u00f3n son las preocupaciones que afectan principalmente a la poblaci\u00f3n adulta. Esto se debe a factores como la edad, la exposici\u00f3n solar y la disminuci\u00f3n en la producci\u00f3n de col\u00e1geno. Estos reclamos generan un alto nivel de demanda, tanto es as\u00ed que en el mes de agosto se registraron m\u00e1s de 270 mil b\u00fasquedas relacionadas con manchas en la piel, y 165 mil con l\u00edneas de expresi\u00f3n*1<\/sup>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cosm\u00e9ticos org\u00e1nicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfSab\u00edas que un reciente estudio del Instituto de Innovaci\u00f3n ESIC revela que el 70% de los consumidores de Estados Unidos de entre 18-29 a\u00f1os prefieren utilizar cosm\u00e9tica org\u00e1nica y natural? Esto muestra como el origen org\u00e1nico de los ingredientes es un claim cosm\u00e9tico que se encuentra presente en todo el mundo y est\u00e1 ganando especial relevancia en Estados Unidos. Como consecuencia, cada vez es m\u00e1s frecuente el uso de materias primas como extractos t\u00e9, soja, aloe vera, cacao o aceites de pescados en la formulaci\u00f3n de productos cosm\u00e9ticos*3<\/sup>. *<\/p>

En resumen, resulta primordial analizar las principales preocupaciones de los consumidores para desarrollar ofertas adaptadas a las demandas del mercado. Es por ello, por lo que en Cosmewax estamos analizando continuamente los mercados a los que nos dirigimos para mejorar nuestra oferta y mantenernos al d\u00eda de las \u00faltimas tendencias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fuentes:<\/strong><\/p>

1.\u00a0 Septiembre de 2023.<\/p>

2. Google trends<\/p>

3. Informe Icex. El mercado de la cosm\u00e9tica y la perfumer\u00eda en Estados Unidos.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

En el mundo de la industria cosm\u00e9tica, resulta fundamental estar al tanto de los claims cosm\u00e9ticos preferidos por los consumidores. Reconocer las necesidades concretas de los consumidores permite mejorar la imagen y el prestigio de una marca. Conocer estos reclamos cosm\u00e9ticos o claims cosm\u00e9ticos, permite crear dise\u00f1os y etiquetas de productos m\u00e1s atractivos para los usuarios y elaborar planes de…<\/p>\n","protected":false},"author":11,"featured_media":36491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[91,113],"tags":[],"class_list":["post-32923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-sobre-el-sector"],"yoast_head":"\nClaims cosm\u00e9ticos: Los m\u00e1s buscados en Estados Unidos - Cosmewax<\/title>\n<meta name=\"description\" content=\"Es esencial conocer los claims cosm\u00e9ticos m\u00e1s demandados por los consumidores. 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En Cosmewax analizamos los m\u00e1s relevantes en Estados Unidos.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cosmewax.camsec.es\/wp-content\/uploads\/2023\/09\/Claims-cosmeticos.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@CosmewaxSA\" \/>\n<meta name=\"twitter:site\" content=\"@CosmewaxSA\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es\\\/#\\\/schema\\\/person\\\/8593b8288e6ed33e52a660a1ac817a95\"},\"headline\":\"Claims cosm\u00e9ticos: Los m\u00e1s buscados en Estados Unidos\",\"datePublished\":\"2023-09-29T11:37:14+00:00\",\"dateModified\":\"2025-05-29T05:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923\"},\"wordCount\":619,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cosmewax.camsec.es\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Claims-cosmeticos.jpg\",\"articleSection\":[\"Sin categorizar\",\"Sobre el sector\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923\",\"url\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923\",\"name\":\"Claims cosm\u00e9ticos: Los m\u00e1s buscados en Estados Unidos - Cosmewax\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cosmewax.camsec.es\\\/es?p=32923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cosmewax.camsec.es\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Claims-cosmeticos.jpg\",\"datePublished\":\"2023-09-29T11:37:14+00:00\",\"dateModified\":\"2025-05-29T05:58:01+00:00\",\"description\":\"Es esencial conocer los claims cosm\u00e9ticos m\u00e1s demandados por los consumidores. 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