{"id":33035,"date":"2023-10-13T11:40:17","date_gmt":"2023-10-13T11:40:17","guid":{"rendered":"https:\/\/cosmewax.camsec.es\/allegations-cosmetiques-les-plus-recherchees-aux-etats-unis\/"},"modified":"2023-10-13T11:46:19","modified_gmt":"2023-10-13T11:46:19","slug":"allegations-cosmetiques-les-plus-recherchees-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/cosmewax.camsec.es\/fr?p=33035","title":{"rendered":"All\u00e9gations cosm\u00e9tiques : Les plus recherch\u00e9es aux Etats-Unis"},"content":{"rendered":"\t\t
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Dans le monde de l\u2019industrie cosm\u00e9tique, il est essentiel de conna\u00eetre les all\u00e9gations cosm\u00e9tiques privil\u00e9gi\u00e9es par les consommateurs.<\/span><\/span><\/span><\/p>

Reconna\u00eetre les besoins sp\u00e9cifiques des consommateurs nous permet d’am\u00e9liorer l’image et le prestige d’une marque.<\/span><\/span> Conna\u00eetre ces all\u00e9gations cosm\u00e9tiques vous permet de cr\u00e9er des conceptions et des \u00e9tiquettes de produits plus attrayantes pour les utilisateurs et de d\u00e9velopper des plans marketing ax\u00e9s sur ces besoins les plus demand\u00e9s.<\/span><\/span> En plus d’attirer les consommateurs \u00e0 la recherche de solutions \u00e0 des besoins sp\u00e9cifiques en mati\u00e8re de soins personnels, nous deviendrons leur marque cosm\u00e9tique de r\u00e9f\u00e9rence.<\/span><\/span> <\/span><\/p>

C’est pourquoi chez Cosmewax nous effectuons p\u00e9riodiquement une analyse des all\u00e9gations cosm\u00e9tiques les plus demand\u00e9es par les consommateurs, et nous la partageons avec nos clients pour les aider \u00e0 augmenter leurs ventes.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Principales all\u00e9gations cosm\u00e9tiques aux \u00c9tats-Unis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A cette occasion, nous pr\u00e9sentons les informations obtenues sur les principales all\u00e9gations cosm\u00e9tiques identifi\u00e9es chez les consommateurs aux \u00c9tats-Unis, \u00e0 travers une \u00e9tude r\u00e9alis\u00e9e au dernier trimestre 2023.<\/span><\/span><\/span><\/p>

A cette occasion, nous pr\u00e9sentons les informations obtenues sur les principales all\u00e9gations cosm\u00e9tiques identifi\u00e9es chez les consommateurs aux \u00c9tats-Unis, \u00e0 travers une \u00e9tude r\u00e9alis\u00e9e au dernier trimestre 2023.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Acn\u00e9 et points noirs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L’acn\u00e9 et les points noirs se d\u00e9marquent comme les principales all\u00e9gations cosm\u00e9tiques d\u00e9tect\u00e9es sur le march\u00e9 am\u00e9ricain, avec un volume de recherche d’environ 8 millions et 1 million*1, respectivement, le mois dernier.<\/span><\/span> Cela est en partie attribu\u00e9 aux niveaux \u00e9lev\u00e9s de stress, \u00e0 une mauvaise alimentation et \u00e0 l\u2019exposition \u00e0 la pollution environnementale.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Peau sensible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La peau sensible est devenue une pr\u00e9occupation majeure des utilisateurs am\u00e9ricains.<\/span><\/span> Les niveaux \u00e9lev\u00e9s de rayonnement solaire, le stress et la pollution ont contribu\u00e9 \u00e0 une augmentation de la demande de produits qui prot\u00e8gent les peaux sensibles, ce qui a g\u00e9n\u00e9r\u00e9 une augmentation consid\u00e9rable des recherches li\u00e9es \u00e0 cette pr\u00e9occupation.<\/span><\/span> \u00c0 tel point qu\u2019au mois d\u2019ao\u00fbt, les recherches li\u00e9es aux peaux sensibles aux \u00c9tats-Unis ont fr\u00f4l\u00e9 le million*1.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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RIDES et rides d'expression<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les taches cutan\u00e9es et les rides d\u2019expression sont des pr\u00e9occupations qui touchent principalement la population adulte.<\/span><\/span> Cela est d\u00fb \u00e0 des facteurs tels que l\u2019\u00e2ge, l\u2019exposition au soleil et la diminution de la production de collag\u00e8ne.<\/span><\/span> Ces plaintes g\u00e9n\u00e8rent un niveau de demande \u00e9lev\u00e9, \u00e0 tel point qu’au mois d’ao\u00fbt, plus de 270 000 recherches li\u00e9es \u00e0 des taches cutan\u00e9es ont \u00e9t\u00e9 enregistr\u00e9es, et 165 000 \u00e0 des rides d’expression*1.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cosm\u00e9tiques bio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Saviez-vous qu’une \u00e9tude r\u00e9cente de l’ESIC Innovation Institute r\u00e9v\u00e8le que 70 % des consommateurs am\u00e9ricains \u00e2g\u00e9s de 18 \u00e0 29 ans pr\u00e9f\u00e8rent utiliser des cosm\u00e9tiques biologiques et naturels ?<\/span><\/span> Cela montre \u00e0 quel point l’origine biologique des ingr\u00e9dients est une all\u00e9gation cosm\u00e9tique pr\u00e9sente dans le monde entier et qui gagne en importance aux \u00c9tats-Unis.<\/span><\/span> En cons\u00e9quence, l\u2019utilisation de mati\u00e8res premi\u00e8res telles que les extraits de th\u00e9, de soja, d\u2019aloe vera, de cacao ou d\u2019huile de poisson dans la formulation de produits cosm\u00e9tiques est de plus en plus courante*3.<\/span><\/span> *<\/span><\/span><\/span><\/p>

En r\u00e9sum\u00e9, il est essentiel d\u2019analyser les principales pr\u00e9occupations des consommateurs pour \u00e9laborer des offres adapt\u00e9es aux demandes du march\u00e9.<\/span><\/span> C’est pourquoi chez Cosmewax nous analysons continuellement les march\u00e9s que nous ciblons pour am\u00e9liorer notre offre et rester au courant des derni\u00e8res tendances.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sources d’information<\/span><\/span><\/span>:<\/strong><\/p>

1. Semrush Septembre<\/span><\/span><\/span> 2023.<\/p>

2. Google trends<\/p>

3. Informe Icex. El mercado de la cosm\u00e9tica y la perfumer\u00eda en Estados Unidos.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dans le monde de l\u2019industrie cosm\u00e9tique, il est essentiel de conna\u00eetre les all\u00e9gations cosm\u00e9tiques privil\u00e9gi\u00e9es par les consommateurs. Reconna\u00eetre les besoins sp\u00e9cifiques des consommateurs nous permet d’am\u00e9liorer l’image et le prestige d’une marque. Conna\u00eetre ces all\u00e9gations cosm\u00e9tiques vous permet de cr\u00e9er des conceptions et des \u00e9tiquettes de produits plus attrayantes pour les utilisateurs et de d\u00e9velopper des plans marketing ax\u00e9s…<\/p>\n","protected":false},"author":11,"featured_media":36493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[814,351],"tags":[],"class_list":["post-33035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-sector-fr","category-non-classifiee"],"yoast_head":"\nAll\u00e9gations cosm\u00e9tiques : Les plus recherch\u00e9es aux Etats-Unis<\/title>\n<meta name=\"description\" content=\"Il est essentiel de conna\u00eetre les all\u00e9gations cosm\u00e9tiques les plus demand\u00e9es par les consommateurs. 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