{"id":32945,"date":"2023-09-29T12:10:23","date_gmt":"2023-09-29T12:10:23","guid":{"rendered":"https:\/\/cosmewax.camsec.es\/cosmetic-claims-the-most-demanded-in-the-us\/"},"modified":"2025-08-29T10:40:18","modified_gmt":"2025-08-29T10:40:18","slug":"cosmetic-claims-the-most-demanded-in-the-us","status":"publish","type":"post","link":"https:\/\/cosmewax.camsec.es\/?p=32945","title":{"rendered":"Cosmetic claims: The most demanded in the US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32945\" class=\"elementor elementor-32945 elementor-32923\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8eab81 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f8eab81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626ab8c\" data-id=\"626ab8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b12ea6 elementor-widget elementor-widget-heading\" data-id=\"1b12ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Most Demanded Cosmetic Claims in the U.S. \u2013 Key Insights for Beauty Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae80f3 elementor-widget elementor-widget-text-editor\" data-id=\"bae80f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<!--[if gte mso 9]><xml>\n 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Locked=\"false\" Priority=\"34\" QFormat=\"true\"\n   Name=\"List Paragraph\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"29\" QFormat=\"true\" Name=\"Quote\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"30\" QFormat=\"true\"\n   Name=\"Intense Quote\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"19\" QFormat=\"true\"\n   Name=\"Subtle Emphasis\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"21\" QFormat=\"true\"\n   Name=\"Intense Emphasis\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"31\" QFormat=\"true\"\n   Name=\"Subtle Reference\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"32\" QFormat=\"true\"\n   Name=\"Intense Reference\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"33\" QFormat=\"true\" Name=\"Book Title\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"37\" SemiHidden=\"true\"\n   UnhideWhenUsed=\"true\" Name=\"Bibliography\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"\n   UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"TOC Heading\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"41\" Name=\"Plain Table 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"42\" Name=\"Plain Table 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"43\" Name=\"Plain Table 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"44\" Name=\"Plain Table 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"45\" Name=\"Plain Table 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"40\" Name=\"Grid Table Light\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"Grid Table 1 Light\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"Grid Table 6 Colorful\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"Grid Table 7 Colorful\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"List Table 1 Light\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"List Table 6 Colorful\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"List Table 7 Colorful\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 1\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 2\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 3\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 4\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 5\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 6\"\/>\n  <w:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 6\"\/>\n  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Mention\"\/>\n  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Smart Hyperlink\"\/>\n  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Hashtag\"\/>\n  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Unresolved Mention\"\/>\n  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Smart Link\"\/>\n <\/w:LatentStyles>\n<\/xml><![endif]--><!--[if gte mso 10]>\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tabla normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-font-kerning:1.0pt;\n\tmso-ligatures:standardcontextual;\n\tmso-fareast-language:EN-US;}\n<\/style>\n<![endif]-->\n\n<p class=\"MsoNormal\"><span class=\"ui-provider\"><span lang=\"EN-GB\" style=\"font-size:\n12.0pt;line-height:107%;mso-ansi-language:EN-GB\">In the cosmetics industry, it\nis essential to be aware of the cosmetic claims preferred by consumers.\nRecognising the specific needs of consumers helps to improve the image and\nprestige of a brand. <\/span><\/span><\/p>\n\n<p class=\"MsoNormal\"><span class=\"ui-provider\"><span lang=\"EN-GB\" style=\"font-size:\n12.0pt;line-height:107%;mso-ansi-language:EN-GB\">Knowing these cosmetic claims\nmakes it possible to create more appealing product designs and labels for users\nand to develop marketing plans focused on these most demanded needs. In\naddition to attracting consumers in search of solutions to specific personal\ncare needs, we will become their cosmetic brand of reference.<\/span><\/span><\/p>\n\n<p class=\"MsoNormal\"><span class=\"ui-provider\"><span lang=\"EN-GB\" style=\"font-size:\n12.0pt;line-height:107%;mso-ansi-language:EN-GB\">For this reason, at Cosmewax\nwe carry out a regular analysis of the cosmetic claims most in demand by\nconsumers, and we share it with our clients to help them increase their sales.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584d198 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"584d198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4309c00\" data-id=\"4309c00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5cdab3 elementor-widget elementor-widget-text-editor\" data-id=\"f5cdab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"251\" data-end=\"718\">The U.S. cosmetics market is one of the most competitive and innovative worldwide. With highly educated consumers, strict <a href=\"https:\/\/www.fda.gov\/cosmetics\">FDA regulations<\/a>, and a constant influx of new product launches, <strong data-start=\"437\" data-end=\"456\">cosmetic claims<\/strong> play a critical role in shaping purchase decisions and marketing strategies. Understanding which claims resonate the most with American consumers is essential for beauty brands, formulators, and marketing teams aiming to stand out in this dynamic environment.<\/p><p data-start=\"720\" data-end=\"1060\">According to recent search trends, the following cosmetic claims are currently the most demanded in the U.S. beauty market: <strong data-start=\"844\" data-end=\"944\">anti-acne and blackheads, sensitive skin, wrinkles and fine lines, and organic\/natural cosmetics<\/strong>. Let\u2019s explore each in detail, along with strategies to integrate them effectively into your marketing campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978e8da elementor-widget elementor-widget-heading\" data-id=\"978e8da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Context \u2013 Why Cosmetic Claims Matter in the U.S.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1f6fa elementor-widget elementor-widget-heading\" data-id=\"5f1f6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumer Demand and Industry Growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f8722 elementor-widget elementor-widget-text-editor\" data-id=\"80f8722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1185\" data-end=\"1530\">osmetic claims not only highlight product benefits but also position brands within consumer expectations of <strong data-start=\"1294\" data-end=\"1335\">safety, performance, and transparency<\/strong>. In the U.S., where consumer demand is increasingly science-driven and Gen Z is reshaping the beauty conversation, clear and compliant claims can determine whether a product succeeds or fails.<\/p><ul><li data-start=\"1534\" data-end=\"1682\"><strong data-start=\"1534\" data-end=\"1564\">Consumer demand is rising:<\/strong> According to McKinsey, the beauty industry is set to grow 5% annually through 2030, with skin care leading the way.<\/li><li data-start=\"1685\" data-end=\"1825\"><strong data-start=\"1685\" data-end=\"1724\">Gen Z and Millennials drive demand:<\/strong> Younger consumers prefer <strong data-start=\"1750\" data-end=\"1822\">authenticity, clean ingredients, and dermatologically backed content<\/strong>.<\/li><li data-start=\"1828\" data-end=\"2026\"><strong data-start=\"1828\" data-end=\"1854\">Regulatory challenges:<\/strong> The FDA and new state-level laws like the <strong data-start=\"1897\" data-end=\"1938\">Toxic-Free Cosmetics Act (Washington)<\/strong> are pushing brands to rethink claims around \u201csafe,\u201d \u201cnon-toxic,\u201d and \u201cchemical-free.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b56b3 elementor-widget elementor-widget-spacer\" data-id=\"d9b56b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32fb4ab elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"32fb4ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26adedc\" data-id=\"26adedc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657d191 elementor-widget elementor-widget-heading\" data-id=\"657d191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Most Searched Cosmetic Claims in the U.S.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390ac5d elementor-widget elementor-widget-heading\" data-id=\"390ac5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acne and blackHEADS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaf8d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"eaf8d91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bec194\" data-id=\"7bec194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adca6ff elementor-widget elementor-widget-text-editor\" data-id=\"adca6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2125\" data-end=\"2378\">With around <strong data-start=\"2137\" data-end=\"2179\">8 million monthly searches in the U.S.<\/strong>, anti-acne claims remain the top priority for beauty consumers. American shoppers consistently look for solutions that <strong data-start=\"2299\" data-end=\"2375\">visibly reduce blackheads, minimize breakouts, and prevent clogged pores<\/strong>.<\/p><ul><li data-start=\"2125\" data-end=\"2378\"><strong data-start=\"2381\" data-end=\"2399\">Marketing tip:<\/strong> Highlight non-comedogenic, dermatologist-tested formulas. Content showing before-and-after results resonates strongly.<\/li><li data-start=\"2523\" data-end=\"2601\"><strong data-start=\"2523\" data-end=\"2541\">Example claim:<\/strong> \u201cClinically proven to reduce blackheads in just 2 weeks.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff4ef29 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"ff4ef29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f94c775\" data-id=\"f94c775\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58e9f78 elementor-widget elementor-widget-heading\" data-id=\"58e9f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sensitive skin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c915da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"c915da8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4e75dc\" data-id=\"f4e75dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0fb5da elementor-widget elementor-widget-text-editor\" data-id=\"e0fb5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2632\" data-end=\"2846\">In August alone, sensitive skin-related searches reached <strong data-start=\"2689\" data-end=\"2717\">nearly 1 million queries<\/strong> in the U.S. This surge is linked to environmental stressors such as pollution, UV exposure, and lifestyle-related sensitivity.<\/p><ul><li data-start=\"2849\" data-end=\"2970\"><strong data-start=\"2849\" data-end=\"2867\">Marketing tip:<\/strong> Use gentle, hypoallergenic language like \u201cfragrance-free,\u201d \u201cdermatologist-approved,\u201d and \u201csoothing.\u201d<\/li><li data-start=\"2973\" data-end=\"3059\"><strong data-start=\"2973\" data-end=\"2991\">Example claim:<\/strong> \u201cFormulated to calm redness and protect sensitive skin barriers.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb9cb51 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"fb9cb51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c4c850\" data-id=\"9c4c850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66edfc6 elementor-widget elementor-widget-heading\" data-id=\"66edfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WRINKLES and Fine lines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d03a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"2d03a74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf83e4c\" data-id=\"bf83e4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-102715d elementor-widget elementor-widget-text-editor\" data-id=\"102715d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><!-- [if gte mso 9]><xml><br \/>\n <o:OfficeDocumentSettings><br \/>\n  <o:AllowPNG\/><br \/>\n <\/o:OfficeDocumentSettings><br \/>\n<\/xml><![endif]--><\/p><p data-start=\"3099\" data-end=\"3280\">Anti-aging remains a major driver, with <strong data-start=\"3139\" data-end=\"3177\">270K monthly searches for wrinkles<\/strong> and <strong data-start=\"3182\" data-end=\"3205\">165K for fine lines<\/strong>. Consumers seek visible, fast, yet safe improvements in skin appearance.<\/p><ul><li data-start=\"3283\" data-end=\"3398\"><strong data-start=\"3283\" data-end=\"3301\">Marketing tip:<\/strong> Frame claims in terms of <strong data-start=\"3327\" data-end=\"3341\">appearance<\/strong> rather than biological change to remain FDA-compliant.<\/li><li data-start=\"3401\" data-end=\"3496\"><strong data-start=\"3401\" data-end=\"3419\">Example claim:<\/strong> \u201cReduces the appearance of fine lines for smoother, younger-looking skin.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78972c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"78972c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf7649a\" data-id=\"bf7649a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f24e54 elementor-widget elementor-widget-heading\" data-id=\"2f24e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organic cosmetics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb6757c elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"eb6757c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8908fb\" data-id=\"d8908fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afca65d elementor-widget elementor-widget-text-editor\" data-id=\"afca65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB;\">Did you know that a recently published study by the ESIC Innovation Institute reveals that 70% of US consumers aged 18-29 prefer to use organic and natural cosmetics? This reveals how the organic origin of ingredients is a cosmetic claim that is present all over the world and is gaining special relevance in the United States. As a result, raw materials such<br \/>as tea extracts, soya, aloe vera, cocoa or fish oils are increasingly used in the formulation of cosmetic products.<\/span><\/p><p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB;\">In short, it is essential to analyze the main concerns of consumers to develop offers adapted to the demands of the market.<\/span><\/p><p data-start=\"3542\" data-end=\"3798\">Demand for natural beauty continues to grow, particularly among <strong data-start=\"3606\" data-end=\"3683\">consumers aged 18\u201329, where more than 70% prefer organic\/natural products<\/strong>. In the U.S., the \u201cclean beauty\u201d movement is deeply tied to transparency, ingredient safety, and sustainability.<\/p><ul><li data-start=\"3801\" data-end=\"3932\"><strong data-start=\"3801\" data-end=\"3819\">Marketing tip:<\/strong> Focus on clear ingredient sourcing and certifications (USDA Organic, COSMOS). Avoid vague or misleading terms.<\/li><li data-start=\"3801\" data-end=\"3932\"><strong data-start=\"3935\" data-end=\"3953\">Example claim:<\/strong> \u201cMade with 98% naturally derived ingredients, sustainably sourced.\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116d0f0 elementor-widget elementor-widget-spacer\" data-id=\"116d0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7f7c2 elementor-widget elementor-widget-heading\" data-id=\"fc7f7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Integrate Claims into Your U.S. Marketing Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5bf6a elementor-widget elementor-widget-heading\" data-id=\"ab5bf6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cosmetic vs. Drug Claims \u2013 Stay Compliant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba82a4e elementor-widget elementor-widget-text-editor\" data-id=\"ba82a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4156\" data-end=\"4210\">The <strong data-start=\"4160\" data-end=\"4207\">FDA distinguishes cosmetic from drug claims<\/strong>.<\/p><ul><li data-start=\"4213\" data-end=\"4303\"><strong data-start=\"4213\" data-end=\"4232\">Cosmetic claims<\/strong>: improve appearance (\u201cmoisturizes,\u201d \u201creduces the look of wrinkles\u201d).<\/li><li data-start=\"4306\" data-end=\"4484\"><strong data-start=\"4306\" data-end=\"4321\">Drug claims<\/strong>: imply biological action (\u201cstimulates collagen,\u201d \u201cheals acne\u201d).<br data-start=\"4385\" data-end=\"4388\" \/>To avoid penalties, keep claims <strong data-start=\"4420\" data-end=\"4442\">appearance-focused<\/strong> and always substantiated with evidence.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f14b01 elementor-widget elementor-widget-heading\" data-id=\"5f14b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leverage Consumer Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c71b5f4 elementor-widget elementor-widget-text-editor\" data-id=\"c71b5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"4529\" data-end=\"4645\">Gen Z responds best to <strong data-start=\"4552\" data-end=\"4575\">educational content<\/strong> (e.g., dermatologist collaborations, science-backed TikTok videos).<\/li><li data-start=\"4648\" data-end=\"4736\">Sustainability messaging, when backed by certifications, creates strong brand loyalty.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9b146 elementor-widget elementor-widget-heading\" data-id=\"1d9b146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case Study \u2013 CeraVe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5249fb8 elementor-widget elementor-widget-text-editor\" data-id=\"5249fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CeraVe\u2019s success in the U.S. is a prime example of claims done right. By focusing on <strong data-start=\"4857\" data-end=\"4886\">\u201cdermatologist-developed\u201d<\/strong> and communicating science in an accessible way, the brand cracked the digital marketing code.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa348fa elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"fa348fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c079572\" data-id=\"c079572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3604dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a3604dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a6c97 elementor-widget elementor-widget-heading\" data-id=\"70a6c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs \u2013 Cosmetic Claims in the U.S.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc56b6 elementor-widget elementor-widget-heading\" data-id=\"3bc56b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between a cosmetic claim and a drug claim?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6f58a elementor-widget elementor-widget-text-editor\" data-id=\"cb6f58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A cosmetic claim relates to appearance (e.g., \u201creduces the look of redness\u201d), while a drug claim implies biological treatment (e.g., \u201ctreats eczema\u201d). The FDA regulates drug claims much more strictly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf2546 elementor-widget elementor-widget-heading\" data-id=\"0bf2546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can brands avoid FDA penalties when making claims?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325406c elementor-widget elementor-widget-text-editor\" data-id=\"325406c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Stay within cosmetic language, back up claims with consumer studies or clinical testing, and avoid terms like \u201ctreat,\u201d \u201cheal,\u201d or \u201ccure.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0c8c8 elementor-widget elementor-widget-heading\" data-id=\"fd0c8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why are sensitive skin claims growing in demand?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70169e7 elementor-widget elementor-widget-text-editor\" data-id=\"70169e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sensitive skin concerns are rising due to urban pollution, stress, and lifestyle changes, making products that soothe irritation a top priority for U.S. consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a78dd elementor-widget elementor-widget-heading\" data-id=\"03a78dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are natural and organic claims always trusted by consumers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518af4b elementor-widget elementor-widget-text-editor\" data-id=\"518af4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Not necessarily. U.S. consumers increasingly look for <a href=\"https:\/\/cosmewax.camsec.es\/home\/private-label-cosmetics\/quality-continuous-improvement\/\"><strong data-start=\"6139\" data-end=\"6205\">transparent sourcing, certifications, and sustainability proof<\/strong>,<\/a> not just \u201cnatural\u201d as a marketing buzzword.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3efb7 elementor-widget elementor-widget-spacer\" data-id=\"3b3efb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2176f elementor-widget elementor-widget-heading\" data-id=\"0f2176f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">cONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f7151 elementor-widget elementor-widget-text-editor\" data-id=\"16f7151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cosmetic claims are more than just words\u2014they are a strategic tool to connect with U.S. consumers who demand <strong data-start=\"6391\" data-end=\"6429\">efficacy, safety, and authenticity<\/strong>. From acne solutions to natural and organic formulations, the right claims can boost visibility, credibility, and consumer trust. For marketers, aligning claims with both consumer expectations and regulatory standards is the key to long-term success in the American beauty market.<\/p><p>The <a href=\"https:\/\/cosmewax.camsec.es\/home\/private-label-cosmetics\/innovation\/\">Technical Area<\/a> at Cosmewax plays a key role in shaping the company\u2019s innovation strategy by continuously researching the most relevant and in-demand cosmetic claims in the United States and around the world. Through in-depth market analysis, consumer trend monitoring, and close collaboration with international regulatory bodies, the team identifies the claims that resonate most with consumers\u2014such as clean beauty, anti-aging, hydration, sustainability, or dermatologically tested formulas. This knowledge is then integrated into product development, guiding formulation design to ensure that each product not only meets regulatory requirements but also aligns with consumer expectations and market demand. By combining scientific expertise with trend-driven insights, Cosmewax ensures that its portfolio remains innovative, competitive, and fully adapted to global beauty trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12449b elementor-widget elementor-widget-text-editor\" data-id=\"c12449b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sources:<\/strong><\/p>\n<p>1.&nbsp; SemRush<br><\/p>\n<p>2. Google trends<\/p>\n<p><a href=\"https:\/\/www.icex.es\/content\/dam\/es\/icex\/oficinas\/070\/documentos\/2020\/07\/documentos-anexos\/DOC2020855133.pdf\" data-lf-fd-inspected-p1e024bzmrz4gb6d=\"true\">3. Informe Icex. El mercado de la cosm\u00e9tica y la perfumer\u00eda en Estados Unidos.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Most Demanded Cosmetic Claims in the U.S. \u2013 Key Insights for Beauty Marketing In the cosmetics industry, it is essential to be aware of the cosmetic claims preferred by consumers. Recognising the specific needs of consumers helps to improve the image and prestige of a brand. Knowing these cosmetic claims makes it possible to create more appealing product designs&#8230;<\/p>\n","protected":false},"author":11,"featured_media":36501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[866],"tags":[895,891,893,896,892,890,897,898,894],"class_list":["post-32945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skincare-trends","tag-acne-claims","tag-anti-aging-claims","tag-cosmetic-claims-us","tag-dark-spot-claims","tag-fda-cosmetic-claims","tag-fragrance-free","tag-hypoallergenic","tag-non-comedogenic","tag-sensitive-skin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The most demanded cosmetic claims in the US - Cosmewax<\/title>\n<meta name=\"description\" content=\"Discover the most demanded cosmetic claims in the U.S. and learn how beauty brands can use them to boost marketing impact and consumer trust.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The most demanded cosmetic claims in the US - 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